Case Study: First Drinks

First Drinks Logo Case Study:
First Drinks

First Drinks is the UK marketing arm of William Grant & Sons Ltd with an arsenal of premier spirits brands including Glenfiddich and Grant's whiskies, Russian Standard vodka, Rémy Martin brandy and many, many more. The company has enjoyed spectacular growth in recent years.

Employer Brand
The ‘Pioneering Spirit’ concept developed by Proterra is designed to communicate the passion, heritage and courage that lies behind the development of First Drinks' premier spirit brand and relates these to the values and behaviours of the people that succeed within the organisation. Extending through literature, digital media and recruitment advertising, the brand also leverages the unique characteristics of the company’s flagship products to highlight specific employee qualities and behaviours.