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Keenan LogoCase Study:
Swedeponic

Swedeponic is Europe’s largest producer of fresh herbs and owner of the highly successful Tex-Mex brand Discovery Foods. With pioneering hydroponic technology, it uses an environmentally friendly production process to supply most of Europe’s largest retailers with growing herbs.

Rebrand
Although highly regarded within the trade, Swedeponic UK’s Managing Director Patrick Bastow felt their brand said little about the values of the company in an environment of growing interest in food provenance and authenticity. Working with Proterra, the UK company was rebranded Lincolnshire Herbs and a new communication approach was developed focusing on ‘special herbs grown by special people’. The focal point for this was a new critically acclaimed interactive website that brought herbs, people and recipes to life and Lincolnshire Herbs was born.

 

Other work undertaken for Swedeponic:

  • Packaging
  • Exhibitions
  • Advertising
  • Literature

 

Click here to see Retailer Communication and Category Management Case Study

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