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Keenan LogoCase Study:
ProCam

ProCam is one of Europe’s most progressive Agronomy companies, supplying thousands of arable producers with specialist crop production support, crop protection advice and products. A ‘knowledge-based’ company operating at the forefront of technology, it thrives in an industry sector facing increasing legislation, environmental pressure and production demands. Proterra has been instrumental in ProCam’s positioning, strategy and tactical marketing for nearly ten years, seeing the company enjoy spectacular growth during this time.

Intranet and iPhone App.
With a team of over 100 field-based technical agronomists, keeping everybody up to speed with Health and Safety information, technical data, company news and giving the team opportunities to share best practice is essential to the company’s success. ‘The Store’ is a cutting edge Web and iPhone application giving complete access to data and media wherever the agronomists are. Fully searchable and with a simple admin section, the Store is updated by ProCam every day and is used regularly by 90% of the target community.


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